How to start your concierge service?
The key steps to open your franchise concierge service — from business plan to launch.
Start your concierge service: dive into entrepreneurship
Launching your concierge service means becoming an entrepreneur in a fast-growing market, with a proven business model and strong demand. But it’s also a decision that requires time, energy and an initial investment. Before launching, three questions to ask yourself: “Why do I want to do this?”, “In which zone?”, “With what support?”.
Self-employment offers immense freedom but demands operational rigour. Concierge services is a service profession where execution quality makes all the difference: a missed check-in, badly placed linen, a late reply — and you get a 4-star review that hurts your Airbnb ranking for 6 months. That’s precisely why franchising is so relevant: you start with a proven method rather than learning the hard way.
Opening a concierge service is, above all, starting a business.
Here are the main elements to consider before starting:
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Choose the legal status: if you’re the sole shareholder, opt for a SASU. If there are several of you, an SAS is recommended. Draft articles broad enough to integrate future activities without requiring costly amendments.
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Registration and formalities: register your business with the chamber of commerce, open a professional bank account, choose a business name and protect your trademark.
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3
Online presence: be present on the internet and social networks.
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Equipment and logistics: plan the equipment you need to start, including a vehicle suited to your needs. To begin, you won’t need a large premises.
Why choose Yes Conciergerie?
Because your profitability matters as much to us as it does to you!
We support you in launching your franchise concierge service and managing your growth.
Yes Conciergerie will provide you with all the tools needed for your growth.
The Yes Team is available to answer your questions (legal, procedural, commercial, etc.). Contact us:
✉ [email protected]
How to open a concierge service?
Two main paths: build alone (long, risky) or join a franchise (fast, secure). Here’s the difference.
Solo: build everything alone
Timeline: 12 to 18 months to reach profitability.
- —Find and test every tool (PMS, channel manager, accounting)
- —Build your site, your local SEO, your branding
- —Approach first owners without brand credibility
- —Learn dynamic pricing through trial and error
- —Build your provider network (linen, cleaning, maintenance)
Yes franchise: ready to start
Timeline: 60 jours from contract to first traveller welcomed.
- ✓Complete tech stack ready to use (PMS, AI pricing, CRM)
- ✓Local website delivered + SEO included + pro branding
- ✓Recognised brand since 2017 → instant credibility
- ✓Pricing method proven with real data
- ✓Reliable partner network vetted by Yes
- ✓2-day training + 2-month support included
Step 1: Audit your sector
Before launching, it’s crucial to conduct une market study :
- Analyse the competition : identify other concierge services in your zone and their offerings. You must analyse your direct commercial competitors as well as companies offering similar services.
- Assess market potential : Estimez le nombre de biens disponibles to the rental and the need for concierge services. N’hésitez pas also to analyser les types de biens disponibles on AirBnB which will be a key channel for your growth.
- Financial viability : make sure your project is financially viable in the long term. Do you have the means to invest? Do you have good management skills, etc.?
Step 2: Set up your business
Create your conciergerie en franchise can offer you many advantages :
- Support : benefit from the support and expertise of a proven network. Yes Conciergerie knows its sector well and has significant expertise: more than 7 years in concierge services et 30 years in entrepreneurship.
- Brand awareness : leverage the brand’s reputation to more easily attract clients. Notably through media and tools already available. Yes Conciergerie provides innovative solutions to boost your visibility in your area.
- Resources: access tools and methods already tested and adapted.
Step 3: Define your pricing grid and management tools
- Pricing grid : set competitive and fair rates for your concierge services. Analysing your competition and your costs will help you build this grid.
- Management tools : implement efficient management software to track bookings, payments and client relations.
- Booking solutions : integrate systems to facilitate the collection and management of bookings.
Step 4: Prepare your strategy and team
Before launching your prospecting, prepare carefully:
- Your strategy : define a clear strategy to attract clients and retain owners.
- Recruitment : build a skilled and motivated team according to your real daily needs (seasonal or year-round rental).
Step 5: Prospect
To make your concierge service profitable, you need to attract clients. You need to build brand awareness et engager une prospection active :
- Local prospecting: use methods such as flyer distribution, partnerships with local businesses and campaigns on social networks. Yes Conciergerie will provide you with des outils SEO et méthodes marketing to ease your search for new prospects.
- Owner contacts: take initiatives to get in touch with owners interested in your services.
Create une conciergerie touristique is an exciting and rewarding adventure. By offering quality services to owners and guests, you’ll help make their rental experience pleasant and hassle-free. Chez Yes Conciergerie, we support you at every step of this adventure, providing the tools and support needed to succeed in this rapidly expanding sector. For more information, please contact us and review the various regulations that govern this business.
The 8 steps to start your concierge service Yes
De la candidature to launch officiel : 8 structured steps over 60 days.
Online application
You fill out the form. Our team reviews your profile and the zone.
Discovery interview (45 min)
Video or in-person discussion about your motivations and the business model.
Local market overview
Free analysis of your zone’s potential: eligible properties, prices, competition.
DIP
Presentation of confidential information and key points of the contract.
Contract signing
Immediate launch of your website and local digital presence.
Yes Academy training
In-person training in Paris or in your sector with a Yes instructor.
Tracking & support
Provider recruitment, tool integration, first mandates.
Official launch
Open to the owners’ market and welcoming the first travellers.
Which legal status to choose to open your concierge service?
Three statuses dominate when starting a concierge service in France: SASU, EURL and micro-entreprise. The choice depends on your revenue forecast, your personal situation and your wealth strategy.
SASU
The standard for ambitious entrepreneurs. Limits liability to share capital. Favourable social regime for the president. Recommandé from qu’on vise >100K€ de CA.
EURL
Alternative to the SASU. TNS manager regime instead of employed: lower social charges but less coverage. Relevant for profiles already covered elsewhere.
Micro-entreprise
To avoid once franchising is on the table: revenue ceiling capped at €77K, no VAT reclaim, less professional image. Acceptable only to test for a month or two.
Yes supports you on this choice during the second interview and can connect you with a partner accountant for administrative formalities.
Ready to create your concierge service ?
Our founder Johan vous supports personnellement in le diagnostic de your project. No commitment.